ELKHART LAKE, Wis., February 10, 2016 – Road America President and General Manager, George Bruggenthies, recently announced plans to build a new retail and visitor center inside the paddock at Road America. Bruggenthies also unveiled artist renderings for a new main gate near state highway 67 and announced a new winner’s circle location in the paddock. Construction is now underway for all of the projects which were designed to improve the overall fan experience. Road America executives collaborated with McMAHON and Associates and Quasius to integrate the look of the improvements with the traditional Road America architecture around the facility. The retail center will be centrally located in the paddock to serve as a focal point where visitors may gather, shop and learn about Road America’s history. The center also offers areas for variable use and many new entertainment amenities. Scheduled opening is spring of 2016 and the retail center will be open year round.
2016 event tickets are on sale now. To purchase season passes, tickets or learn more about upcoming events at Road America, please visit Road America online at www.roadamerica.com or call 800-365-RACE (7223). New for 2016, any fans 16 years old and under get in free with a paying adult.