Roadracing World & Motorcycle Technology is the premier magazine in the world devoted to motorcycle road racing and high performance motorcycle technology, and is a direct connection to opinion-leading road racers in the U.S. The magazine is known for its direct, no-fluff approach, covers international, national and regional road races, and evaluates motorcycles and products using professional racers who can push a bike or product to its limits and beyond. Technical articles, reports on how gloves, helmets and other gear performed in actual crashes and reports on new products and patents are regular features.

Now all that great Roadracing World content is going into a new package – a new format, changing from a 10″ x 14″ tabloid to 9″ x 10 ¾” in size. This change will begin with the April 2004 issue, on newsstands this month.

Roadracing World readers are passionate about the magazine’s depth of authoritative information and wealth of features delivered with a tight editorial style nobody can duplicate. The 2003 Roadracing World Reader Survey showcases the enthusiasm and zeal readers have for Roadracing World:

89% read Roadracing World cover-to-cover
71% share/discuss Roadracing World with friends and fellow motorcycle enthusiasts
63% save issues for future reference
61% use Roadracing World to decide what to buy
53% pick Roadracing World as their first choice of recreational reading

The survey also revealed that many readers wanted the magazine to be a more convenient size, prompting the decision to change the oversized tabloid format.

To subscribe to Roadracing World, call 800-464-8336.