From a press release:

PleasureLand RV Center, BIR agree to a major sponsorship package for the 2003 racing season

BRAINERD, Minn. – Brainerd International Raceway and PleasureLand RV Center officials today announced a major sponsorship deal whereby PleasureLand will have a significant presence at BIR this year.

PleasureLand, Minnesota’s largest RV dealership, with locations in St. Cloud, Anoka and Fargo, N.D., signed a one-year sponsorship deal that includes naming rights to BIR’s year-old 160-site RV park, which will now be called the PleasureLand RV Park. The park encircles beautiful Lake BIR, with it’s landscaped shoreline and scenic fountain. The park sits in the shadows of BIR’s main grandstand.

The PleasureLand-BIR deal also includes title sponsorship of BIR’s Show & Go event, which will now be called the PleasureLand RV Center Show & Go. The July 3-6 event has been a mainstay at BIR for 16 years. It features classic cars that compete in drag racing and a spectacular car show. The drag racing categories include King Street, Real Street and Outlaw.

“We’re very pleased that PleasureLand has agreed to a major sponsorship,” BIR General Manager Scott Quick said. “This sponsorship is a significant piece of the puzzle, and PleasureLand was an obvious choice for us. They were always No. 1 on a very short list of prospective sponsors for this package. We’re looking forward to a long relationship with PleasureLand RV Center.”

PleasureLand’s three locations feature a selection of more than 450 new and pre-owned diesel homes, mini homes, travel trailers, fifth-wheel trailers, expandable trailers, fold-down camping trailers, and truck-mount campers. PleasureLand also offers service, parts and accessories.

“The Pleasureland RV family is very excited about this exclusive sponsorship” said Dan Pearson, owner of PleasureLand RV Center said. “It supports our business principles of local involvement and promoting the RV lifestyle.”

BIR is a subsidiary of Michigan-based Sports Resorts International Inc., a publicly traded company on the NASDAQ exchange (SPRI). Now in its 34th season, BIR is one of North America’s largest racetracks, featuring 800 acres of rustic camping, 159 full-service RV sites and on-site condos. BIR is about 120 miles north of the Twin Cities, and it now has a new concrete drag strip that is one of the flattest and fastest in the country. Visit www.brainerdraceway.com.