Welcome to Our New Universe!

Reading, PA – SBS is pleased to introduce our new SBS Global Brand Platform. In a competitive environment, we believe our brand and messaging updates will support our sales initiatives and further communicate the SBS brand more effectively to the Powersports industry. The new brand platform features important improvements such as a modern, dynamic design, simplified packaging, extended product range, responsive social and digital support, along with much more.

Chris Jensen, SBS North American Market Manager states: “As part of our brand platform, we have introduced our new tagline: GO AHEAD. We are stressing a promise to the industry; whether an industry associate, racer, or daily rider, we want you to succeed in your ambitions and dreams. With SBS as your partner, we promise that you can GO AHEAD.”

About SBS Friction A/S

SBS is a world leader within the development, production and sales of disc brake pads and friction solutions for motorcycles, scooters, motorsport and special applications. Based on our vast friction experience, we supply both the OEM and aftermarket and offer a full range of compounds for all riding styles. Made in Denmark, SBS Friction is part of the SBS Group.

SBS – Go Ahead