Featured In the April 2021 issue of Roadracing World:
Motorcycle dealerships are obviously known as the place to go to buy a new bike. But the real challenge for dealerships is getting customers to not only buy new motorcycles, but to come back for parts, accessories, service work, and repeat bike purchases so the dealership can grow and stay in business, and in the case of family owned dealerships, maybe even be passed down to a second generation.
D&D Cycles started out 43 years ago when Robert “Dink” McLendon II and his wife Julie—with help from Dink’s father Robert “Dad” McLendon—opened a motorcycle service shop in their back yard in Pensacola, Florida.
Now, D&D (Dink and Dad) Cycles is one of the top Triumph dealers in the U.S.A., a top-rated multi-line dealership for sales and service on Google, home to a national-level race shop, and is set up for continued success in the hands of former Pro racer Rob McLendon III…
—Shops: D&D Cycles, by David Swarts
Racers and riders—that’s a pretty good description of D&D Cycles. As Rob McLendon says, “It’s not just a bunch of guys collecting a paycheck. Everybody here rides, and you can talk to everybody. You can get the owners on the phone whenever you need to.” Read the inside story of a backyard operation that grew into a Championship-winning race organization, as well as a successful dealership, in the latest issue of Roadracing World!
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