Featured In the November 2023 issue of Roadracing World:
Royal Enfield is enjoying a surge in sales. In fiscal year 2022-2023, the company sold more motorcycles than ever before, topping the 835,000 unit mark worldwide. To put that into perspective, according to Statista.com, in 2021 there were 550,000 new motorcycles of all brands (combined) sold in the U.S.
Royal Enfield’s largest market is in its home country, India, but more than 100,000 of those 835,000 motorcycles sold in 2022-23 were sold outside of India. The Americas are the company’s fastest-growing region, and the company itself is expanding. There are now more than 3,200 dealerships worldwide and three manufacturing facilities.
The point is, the company’s need for trained technicians at its dealerships is growing, and Royal Enfield is responding…
“Shops: Royal Enfield Tech Training Center,” by Michael Gougis
Central location, close to the company’s main import harbor, and avoiding the winters of the Midwest—that’s why Royal Enfield’s new tech training center is located just outside of Dallas, Texas. Take a look at how the company makes sure its motorcycles stay on the road, providing customers with miles of smiles—it’s all in the latest issue of Roadracing World!
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