From a press release:

Snap-on named title sponsor

Short Track National at The Raceway at Powercom Park

FORT WORTH, TX. (March 14, 2003) – Clear Channel Entertainment – Motor Sports announced today that Snap-on Tools Company would be the title sponsor of the Snap-on Short Track National to be held during Harley-Davidson’s 100th Anniversary Celebration. This spectacular event will be part of the K&N Filters Pro Dirt Track Series on Saturday, August 30, 2003 at The Raceway at Powercom Park in Beaver Dam, Wisconsin.

“We are very pleased to take part in this exciting motorcycle event. This is a great opportunity to show our support for America’s purest form of motorcycle racing while helping celebrate Harley-Davidson’s 100th Anniversary,” said Carl Johanson, Snap-on manager of motorsports. “We are committed to the development of high-performance tools and equipment, and we enjoy supporting these racers, as well as delighting our customers, with the quality and value of the Snap-on brand.”

“We are thrilled to have Snap-on as the title sponsor of the Snap-on Short Track National,” said Mike Kidd, a VP of Clear Channel Motor Sports. “Snap-on, one of the best toolmakers in the world, is actively involved in supporting racing and promoting professionals in the industry, so this partnership will provide a huge boost to the event.”

Snap-on Tools Company LLC is a subsidiary of Snap-on Incorporated, a leading global innovator, manufacturer and marketer of tool, diagnostic and equipment solutions for professional tool users. Product lines include hand and power tools, diagnostics and shop equipment, tool storage, diagnostics software and other solutions for vehicle-service, industrial, government and agricultural customers, and commercial applications, including construction and electrical. Products are sold through its franchised dealer van, company-direct sales and distributor channels, as well as over the Internet. Founded in 1920, Snap-on is a $2+ billion, S&P 500 Company headquartered in Kenosha, Wisconsin, and employs approximately 13,100 people worldwide.

SNAP-ON SHORT TRACK NATIONAL
Saturday, August 30th
The Raceway at Powercom Park
Beaver Dam, Wisconsin
Gates Open 1pm
Races 8pm