SPEED Does Deal To Provide MotoGP Live Timing And Scoring App For Smart Phones In North America

SPEED Does Deal To Provide MotoGP Live Timing And Scoring App For Smart Phones In North America

© 2010, Roadracing World Publishing, Inc.

SPEED™ TEAMS WITH SOFT PAUER ON OFFICIAL MOTOGP LIVE TIMING APP FEATURE AVAILABLE ON iPHONE, iPOD TOUCH, iPAD AND ANDROID SPEED, the North American television home to MotoGP motorcycle racing coverage, announces a partnership with Soft Pauer that enables fans to bring live timing and scoring to their smart phones and other mobile devices. The Official MotoGP Live Timing Application Premium Pass was launched by Soft Pauer at the beginning of the MotoGP 2010 season. It was an immediate success as MotoGP fans were, for the first time, able to experience MotoGP in a new and innovative way. The App, which will now carry SPEED branding for all North American sales, offers an unprecedented level of information to consumers, which can be immediately understood with the unique dynamic/interactive track map which provides the users with a clear illustration of all the gaps between the riders. With users also able to access the same live timing information and in the same format that is used by the teams at each Grand Prix venue to track the progress of a session or particular team or rider. Uniquely, all the data from the whole season will be retained on the user’s device to enable them to look back at and re-run the sessions whenever they want. Soft Pauer’s Chief Executive Otmar Szafnauer said, “We’re delighted to partner with such a prestigious organization as SPEED. The tie-up is a natural one and will give MotoGP fans a unique perspective of a race weekend. Short of actually being on one of the bikes, you can’t get closer to the action”. “This is a fantastic App and we’re very keen to get involved with it.” said Kevin Annison, VP of Digital & Interactive Media for SPEED. “We are always striving to give our viewers the best possible coverage of each MotoGP event and enhance our telecast through new and innovative technologies. By adding this App to complement our TV coverage, I think we’ve succeeded in that endeavor.” The MotoGP on SPEED App is available on the iTunes Store and Android Market at a cost of $11.99. Users will immediately receive all the races run so far in 2010, as well getting all the ones to come live. The next MotoGP World Championship race on SPEED — from Aragon, Spain — is scheduled for Sept. 19 at 9 a.m. ET. To learn more about Soft Pauer, please visit www.softpauer.com. About SPEED™ SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 80 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority. About FOX Sports Media Group FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.

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