WSBK on TV in Africa until 2019
SuperSport Int’l Ltd. to broadcast WSBK and WSS
Friday 22 January 2014 –Dorna WSBK is glad to announce the renewal of the exclusive media rights agreement with SuperSport International Ltd. to broadcast the eni FIM Superbike World Championship in sub-Saharan Africa for further five years, until 2019.
Being a region where the spectators are World Superbike enthusiasts, it is crucial for the promoter of the Championship to maintain this successful long-term partnership.
The agreement concerns both the TV broadcast and the digital platforms of SuperSport International, that will also transmit the FIM Supersport World Championship qualifying sessions, for the first time ever.
SuperSport International are making their best effort to customise the TV product for the sub-Saharan Africa audience and a dedicated pre-show programme will be produced.
From now onwards, thanks to SuperSport, WSBK fans from home will enjoy all the action on track of the production-based series, supporting their local heroes in the competition, as more than one South African rider will be on the starting grid in 2015.
Manel Arroyo, Managing Director of Dorna Sports, TV and Media Area, commented: “We are delighted to extend our partnership with SuperSport International for for further five seasons. We are particularly pleased that sub-Saharan African fans now have the chance to watch more in-depth both WSBK and WSS live coverage and dedicated contents.”
Said Brandon Foot, Acting CEO of SuperSport: “Owning the African broadcast rights to WSBK further underscores SuperSport’s diverse television offering. With its mix of speed and excitement, which is perfectly captured in High Definition, WSBK is a vital part of the motorsport mix. We are delighted to have renewed our agreement and look forward to the start of the racing season next month.”
The eni FIM Superbike World Championship will back on track in Australia with the season opener scheduled for next 20-22 February.