Suzuki Continues as Key Exhibitor at 2017-2018 IMS Tour That Kicks Off this Weekend in Long Beach, California
Brea, Calif, (November 17, 2017) – Suzuki Motor of America, Inc. (SMAI) is honored to once again bring a full display of motorcycles, scooters and ATVs to each stop of the 2017 – 2018 Progressive International Motorcycle Show (IMS) tour. On Friday, November 17th, at the series opener in Long Beach, California, Suzuki will present all of its 2018 models (including one model that is all-new to the US market) to the press and the public.
Suzuki has exhibited on the IMS tour every year since the show’s inception. “The IMS tour, and its first show in Long Beach each year, marks a starting point that energizes our industry and sport each year” stated Suzuki Communications Manager Paul LaBella.
The IMS series travels to seven cities across the country between November and February, reaching well over 300,000 consumers, and offering exhibitors the opportunity to showcase their entire lineup of products. As LaBella pointed out, during these winter months, enthusiasts are hungry for information which they gather and analyze in preparation of making buying decisions for the Spring riding season.
At this year’s shows, here is some of what you will see from Suzuki.