From a press release:

COORS LIGHT RACING JOINS SUZUKI CANADA TEAM



SHANNONVILLE, ON – A major sponsorship arrangement between Suzuki Canada and Coors Light Racing was announced at the opening round of the Parts Canada Superbike Championship at Shannonville Motorsport Park.

Coors Light Racing has become title sponsor of the Fast Company Team Suzuki squad. The team will now be known as Coors Light Racing Fast Company Team Suzuki.

Francis Martin of Sherbrooke, QC will ride the Coors Light Racing Fast Company Team Suzuki GSX-R1000s in the Parts Canada Superbike and International Motorcycle SUPERSHOW Open Sport Bike classes.

“Coors Light Racing is very excited to be part of the Suzuki Canada racing program,” said Pierre Major of CRI. “We are eager and anxious to have our share of podiums this year and we’re sure with Fast Company and Suzuki Canada we can achieve that.”

Coors Light Racing and Suzuki Canada have a one-year contract but expect to continue the arrangement beyond this season.

“We think this sponsorship deal will be to the benefit of everybody involved with the Parts Canada Superbike Championship,” said Nathan Naslund, Division Manager for National Sales & Marketing with Suzuki Canada. “Having a major partner from outside of the motorcycle industry should generate excellent exposure for the series.”

As part of the sponsorship Coors Light Racing will also become title sponsor of the Morgan Racing Suzuki national motocross team, which will now be called Coors Light Racing Morgan Team Suzuki.

Coors Light Racing plans to support its participation in the Parts Canada Superbike Championship with a large number of special promotions outside of the racing community designed to raise the profile of the series.