New York (Jan. 19, 2007) American Suzuki Motor Corporation (ASMC), in partnership with Cobra Engineering, today unveiled a fully customized Boulevard M109R power cruiser at the New York International Motorcycle Show (IMS) at the Jacob K. Javits Convention Center. The bike will be on display at the Suzuki booth (Booth S) through January 21. Suzuki’s flagship Boulevard M109R the most powerful cruiser Suzuki has ever produced has been transformed into a heavily modified hot rod-style cruiser, representing the company’s strong racing heritage. The Cobra Special Projects Division, led by renowned builder Denny Berg, utilized elements of Suzuki’s championship-winning GSX-R sportbike line, including a GSX-R 20th anniversary blue and white paint scheme, GSX-R1000 foot pegs, and sportbike-style tail section, seat and handlebar risers. The custom M109R also features a more exposed frame, showing off the 1783cc, liquid-cooled, V-twin powerplant with dual overhead cams, four valves per cylinder and seamless Suzuki electronic fuel injection. The M109R’s stock engine has been designed to produce massive waves of torque from just off idle all the way to redline. And, the chassis comfortably handles all the power and torque of the massive V-twin, while also delivering agile handling and a comfortable riding position. “We’re thrilled to work with the Cobra Special Projects Division on this awe-inspiring custom design,” said Glenn Hansen, communications manager, ASMC. “We know that cruiser riders want ‘true’ high performance bikes and custom accessories to fit their individual styles and needs. With an array of Cobra accessories combined with the M109R’s already powerful engine design, this customized cruiser delivers on all levels.” 2007 Boulevard M109R Suzuki introduced the much-anticipated Boulevard M109R cruiser to its 2006 line-up to satisfy consumers’ needs for a more powerful cruiser. The M109R features Suzuki’s race-proven technology from the championship-winning GSX-R sportbike line, boasting awesome power with its 1783cc V-Twin powerplant and an innovative look with aggressive styling and long, sleek flowing lines that define a new generation of Suzuki cruising machines. From the GSX-R inspired front fender to the purposeful front headlight to the long low fuel tank and stylish rear fender, the M109R drips with deep rich paint complemented by mirror-like chrome accents throughout the entire design. Other stylish features include a wide fuel tank with a generous 5.2-gallon capacity, a low comfortable seat, integrated frame side covers and a uniquely designed radiator cowl. Upfront, a streamlined headlight cover houses a unique trapezoid-shaped multi-reflector halogen headlight and a maintenance free LED taillight built into the tail section. Chrome dual slash cut mufflers complete the fashionable look of the M109R. For 2007, Suzuki introduced the Boulevard M109R Limited Edition model. The limited edition M109R features all the benefits of the popular cruiser with a specially designed paint scheme, textured seat, clear taillight with red LEDs, clear turn signals and other design extras. Rounding out the 2007 Boulevard cruiser line are the M50, M50 Limited Edition, S40, S50, S83, C50, C50T, C50C, C90 and C90T. Cycle World International Motorcycle Shows The New York IMS takes place at the Jacob K. Javits Convention Center, located at 655 W. 34th St. Suzuki’s custom M109R can be found at the company’s booth (Booth S). Show dates and times are as follows: Friday, Jan. 19, 2 p.m.-10 p.m.; Saturday, Jan. 20, 9 a.m.-9 p.m.; Sunday, Jan. 21, 9:30 a.m.-5 p.m. For more information, log on to www.motorcycleshows.com. About American Suzuki The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.