Suzuki Motor of America, Inc. (SMAI) welcomes the addition of two experienced powersports pros to its management team. Paul LaBella joins the company as Communications Manager, MC/ATV Division. Bruce Knight fills the role of National Sales Manager, MC/ATV Division.

With more than 20 years of experience in the powersports industry LaBella has a strong background in marketing communications. During more than 15 years with Cycle World magazine, he gained a thorough knowledge of powersports products and the motorcycle lifestyle, along with an understanding of reaching powersports enthusiasts.

“I look forward to helping Suzuki and its dealers grow, and I’m eager to connect with industry friends and colleagues”, said LaBella, an Orange County, Calif. resident and married father of three.

LaBella started in Suzuki’s Brea office on August 15, and his duties include management of advertising, public relations and event activities. Before joining Suzuki, LaBella helped launch powersports industry websites and digital media, and most recently gained experience providing digital marketing solutions to dealerships.

Knight, who began his new role at Suzuki’s Brea headquarters on August 29th,

is a highly experienced sales professional with an extensive background in the powersports industry. He joins SMAI from Arctic Cat, and also gained years of experience with BRP in sales leadership, and as a business development manager working with dealers to improve profitability.

“Helping to grow the Suzuki brand through sales development is an exciting opportunity for me,” said Knight. “I’ve been a Suzuki fan for years”, and know many dealers through my industry experience. I’m eager to help manage that relationship for mutual benefit.”