ATLANTA Triumph Motorcycles proudly announces the newest members of the Triumph family: DeSimone MotorSport in Mount Laurel, NJ, and European Motorrad in Saskatchewan. The new retailers join the Triumph network of more than 200 dealerships across North America, and will be showcasing Triumph Motorcycles, apparel and accessories to create a customized riding experience. Triumph, the iconic British motorcycle manufacturer, sells some of the most technologically advanced and distinctive motorcycles available with the help of its dealer network. Each dealership brings years of experience coupled with a passion for motorcycles. The two new dealerships are no different. DeSimone MotorSport has been providing unparalleled customer service for more than three years. From the sales floor to the service department, the DeSimone MotorSport team is dedicated to providing the tools and service to ensure the ultimate customer experience for both new and seasoned riders. European Motorrad is one of the largest powersports dealerships in Saskatchewan and has been providing service to motorsports enthusiasts for more than 30 years. “We are very excited to have DeSimone MotorSport and European Motorrad join the Triumph family,” said Mike Cunningham, Vice President of Dealer Development for Triumph Motorcycles (America) Ltd. “First and foremost our dealers are motorcycle enthusiasts and each one personifies the Triumph spirit. Their expertise proves invaluable when dealing with customers and makes DeSimone MotorSport and European Motorrad perfect additions to the Triumph team.” In addition to featuring Triumph’s distinctive line of motorcycles, both dealerships carry Triumph’s line of accessories including windshields, saddle bags and trim pieces that enhance and personalize the styling, functionality and performance of the motorcycles. A full range of motorcycle riding apparel is also available that includes boots, pants, jackets and gloves. For more information on DeSimone MotorSport, visit www.desimonemotorsport.com or call 856-840-1580. For information on European Motorrad, visit ~http://www.customcycleandmarine.com/euromoto/triumph.html~ or call 306-934-3717. Triumph Motorcycles (www.TriumphMotorcycles.com) is the British motorcycle marque that produces urban sport, modern classic, cruiser and touring motorcycles that are designed to provide an outstanding motorcycling experience. From the storied Bonneville to the class-leading Street Triple, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, Triumph has always set the pace for category winning machines. The company is solely owned by Bloor Holdings Ltd. Its North American operations are based in Atlanta.