TRIUMPH DEALERS MAKE U.K.-BASED COMPANY #1 EUROPEAN BRAND IN JANUARY

ATLANTA (February 10, 2015) – After posting record retail sales for the month of January, Triumph started 2015 as the top selling European brand in North America. The result is based upon motorcycle unit sales in the on-road and dual-sport categories for the U.S. and Canada.

January 2015 retail sales rose 66 percent in the U.S. and an extraordinary 379 percent in Canada as compared to last year. Triumph dealers also outsold a Japanese competitor in the month.

“Triumph achieved a combined 82 percent increase in year-over-year retail sales in North America in January. This record month for the Hinckley-era Triumph would not be possible without the hard work of our dealers,” said Matt Sheahan, COO of Triumph Motorcycles America. “The results clearly state that Triumph is a growth brand, and consumers continue to be attracted to our distinctive British styling with modern technology on our bikes.”

For information on the complete line of Triumph motorcycles and to find your local Triumph dealer, visit www.TriumphMotorcycles.com.

About Triumph

Triumph Motorcycles is the British motorcycle marque that produces a wide range of sport, cruiser, adventure and touring motorcycles. From the storied Bonneville to the class-leading Speed Triple and Daytona 675R, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, England, Triumph has always set the pace for category-winning machines. The company is solely owned by Bloor Holdings Ltd., and Triumph Motorcycles America, its North American operations, are based in Atlanta.