From a press release:

TRIUMPH MOTORCYCLES DEALER CONFERENCE SHOWCASES
NEW PRODUCTS; HINCKLEY FACTORY FULLY OPERATIONAL AND 100 YEAR LEGACY

NEWNAN, GA.- October 23, 2002 — Triumph Motorcycles (America) Ltd. reported today that the company hosted their largest dealer conference ever earlier this month at the Rio Hotel in Las Vegas, Nevada, celebrating 100 years of motorcycling. Conference attendees included US and Canadian dealers as well as distributors from Latin America who were invited to the unveiling of the company’s new 2003 model year products and services – and 100th year celebration dinner party.

The company also released information about the rebuilt Hinckley, UK factory which became fully operational as planned, in September, just six months after fire damaged the factory. The company was pleased to announce new Triumph motorcycles were arriving in North America this week.

During 2002, the USA continued as Triumph’s number one marketplace worldwide. With locations in every state, Triumph has established a strong network of 200 dealers nationwide.


New Product Announcements

Attendees at the Dealer Conference enthusiastically welcomed Triumph’s unveiling of the newest member of the Triumph model line-up, the new 2003 Speedmaster. Aside from performance, the Speedmaster profiles miles of style – a blend of classic British looks and American attitude. Inspired by the America introduced by Triumph last year, the Speedmaster sports a matte-black engine, gunfighter-type seat, tachometer (standard and located in tank dash), six-spoke cast aluminum wheels with dual front disc brakes and “shotgun-style” tapered exhaust. The bike will be in dealer showrooms in January, 2003.

“Last year, Triumph introduced the company’s first bike specifically designed for the “cruiser” market, the America, which quickly became the number one selling motorcycle for Triumph during 2002,” stated Mike Vaughan, Chief Executive Officer, Triumph Motorcycles (America) Ltd. “The Speedmaster and America create a whole new line of Triumph motorcycles that appeal to a new group of Triumph customers. The company recognizes the cruising rider’s need to personalize his or her ride, consequently the America and Speedmaster offer the most extensive line of accessories Triumph has ever offered on a new motorcycle.”

In addition for the 2003 model year, Triumph introduced more new motorcycle accessories as well as a substantial number of fashionable new garments for men and women riders.

Development of new motorcycles continued apace throughout the factory rebuilding program and the company announced to the Dealer Conference attendees Triumph’s plans to launch other exciting new bikes in the future.


Jacknell Road Site in Hinckley, UK Fully Operational

The Dealer Conference attendees cheered as Triumph announced the company was back in production again and on schedule — as planned. The first new units rolled off the production line on September 17, 2002. “It is a remarkable achievement to be back in production six months after the fire destroyed a third of our production facility. This is a testament to Triumph’s character.” stated Karl Wharton, Managing Director, Triumph Motorcycles.


Celebrating Legacy: 100 Years

Triumph enthusiasts around the world have been taking part in events to celebrate the 100th anniversary of the first Triumph motorcycle. The Dealer Conference hosted the closing festivities.

“We launched Triumph’s 100th celebration in New York City close to the original location where Triumph began its history in the United States,” explained Mike Vaughan. “We wanted to close the US 100th year celebrations with our dealer network, in recognition to those who have helped us surpass our goals and deliver to the people who matter most, the American consumers.”

This summer, Triumph owners took part in an epic coast-to-coast Triumph Across America celebration ride. The 4,200 miles ride passed through 15 states, 14 celebration stops with dealers along the way. Triumph Across America concluded with over 2,000 in attendance at a gala party on Colorado Boulevard, Pasadena, California — directly across the street from legendary Johnson Motors, former home of Triumph’s West Coast distributor.

“What these celebrations represent and what has become even clearer to all of us, are the feelings of heritage, adventure, quality and fun Triumph evokes in so many people around the world, especially here in the United States,” stated Mike Vaughan.

Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, Canada and Latin America.