Triumph Motorcycles (America) Ltd. Announces National Open House Event NEWNAN, Georgia January, 9, 2007 Triumph Motorcycles (America) Ltd., today announced plans for a National Open House Event from March 7 to March 10, 2007. Running concurrently with Bike Week in Daytona, Florida the event is themed “Bike Week for the Rest of Us” and offers motorcyclists a great opportunity to kick off the new season and see the 2007 Triumph line up. Each store is planning a unique schedule of events, entertainment, and activities building up to Saturday, March 10, 2007. “Bike Week for the Rest of Us” is an excellent opportunity for consumers to experience the newest Triumph motorcycles first hand. As the official kick off to the 2007 motorcycling season, this event is a chance to shake off the winter blues, have some fun, and check out the hottest bikes on the market. Triumph proudly offers the all new Tiger 1050, the restyled America and Speedmaster, the more ergonomically friendly Sprint ST and the award winning Daytona 675, Speed Triple, and Rocket III models. Triumph has partnered with Bell Helmets to offer consumers a special purchase incentive during “Bike Week for the Rest of Us”. Any customer who buys a new Triumph from a participating dealer during the event, will receive a Free Apex full face helmet from Bell Helmets. The Apex helmet features a lightweight Kevlar composite shell, NutraFog anti-fog, anti-scratch and UV protected shield, adjustable flow-through ventilation, removable and washable, anti-bacterial/anti-microbial interior comfort liner, a five year warranty, and meets or exceeds Snell M2005 and DOT Standards. Additional pictures and details about the Bell Apex Helmet can be found on the internet at www.BellHelmets.com All motorcycle and motorsports enthusiasts are welcome to visit. Everyone is invited to “Bike Week for the Rest of Us” for special deals, free stuff, and a whole lot of fun. A list of participating dealers can be found at www.TriumphMotorcycles.com/usa Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd, a manufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, and Canada.