Keeway America, the internal corporate-managed distributor for Keeway and Benelli motorcycles in the USA, made its way to Milan, Italy last week for the 2024 EICMA show to collaborate with colleagues and partners, explore exciting new models, and to plan for Keeway America’s continued growth and success.

In the sprawling Benelli feature, Benelli made a spectacle with new models for EICMA attendees to ogle. Professionals and consumers alike shared their excitement for the new additions, including some with a foreseeable future in the US.

Front and center on the Benelli stage was the all-new TRK 902 Xplorer. The presenters for the new Benelli models described the 2025 TRK 902 Xplorer as “more than a motorcycle, but a representation of Benelli’s past, present, and future of innovation, passion, and dedication.” Notable features of the new release are the visibly new platform design and the 904cc engine capable of 100hp and 66 ft-lbs of torque. The TRK902 Xplorer was shown in its Jungle Fog color scheme, boasting premium integrated fog lights, adjustable windscreen, and 200mm of front and rear wheel travel. These features combined with the large 22L tank, give riders the confidence to explore the road less traveled. The 2025 TRK 902 Xplorer is a true expression of the capabilities and forward-thinking of the R&D and Design Teams at the Centro Stile Benelli in Pesaro, IT.

Benelli teased the Tornado 500 last year in Milan, and this year, the upgraded Tornado 550 sat among the production models, poised to debut around the globe. The 2025 Benelli Tornado 550 sports a new 554cc parallel twin engine, creating an impressive 61hp and 40 ft-lbs of torque. The sculpted fairings are eye-catching and proven to draw attention from passers-by. The bodywork is further accentuated by daytime running lamps on either side of the front projectors. Designed to resemble the canines of a lion, the running lights are a nod to the historic symbol of the Benelli Brand. The Tornado 550 dominates the road with Marzocchi forks up front and a matching mono-shock in the rear. Consumers will easily recognize other premium features on the Tornado 550, like dual Brembo brakes, integrated rear turn signals, and a large Wifi and Bluetooth enabled TFT display to keep the rider and machine connected. With its impressive spec sheet and stunning design, the 2025 Tornado 550 is sure to podium in markets near and far.

Benelli also released the versatile BKX300 and BKX300S. With riders looking to enter the adventure market in mind, the BKX is designed as a lightweight, all-around motorcycle, easy for any rider to maneuver on any surface. Both models utilize a single-cylinder, liquid-cooled engine, creating ample power for the nimble platform. Both the road and trail versions allow the rider to fine-tune their motorcycle for their specific needs by adjusting preload, rebound, and compression damping on the front suspension, while the rear shock provides preload and rebound adjustability. The BKX300S is equipped with radial tires in a 17-inch front wheel and 17-inch rear wheel combination, while the BKX300 maintains the same19-inch front and 17-inch rear wheel combination as seen on Benelli’s larger adventure motorcycles. Making the entry into adventure riding more accessible, the BKX is a promising addition to any market.

The current Benelli lineup in the US consists of:

Available for purchase January 2025:

2025 TRK 702 and TRK 702X Benelli’s highly anticipated TRK platform update will make its US debut in January 2025. For enthusiasts looking for a highly refined addition to their stable, or their first adventure bike, the TRK 702 and TRK 702X are excellent options for a versatile and capable platform in the adventure segment. M.S.R.P. TRK702 $7,899, M.S.R.P. TRK702X $8,499

Available for purchase December 2024:

2025 Imperiale 400 Benelli’s timeless traveler, paying homage to Giuseppe Benelli’s Motobi Imperiale, is an inviting retro motorcycle riders will find easy to approach while offering a classic motorbiking experience. M.S.R.P. $4,899

Available for immediate purchase:

2024 TRK 502 and 502X The number one selling motorcycles in Italy, the Benelli TRK 502X, and its road-friendly counterpart the TRK 502, have proven their tremendous value and are positioned for success in the US. M.S.R.P. TRK502 $6,299, M.S.R.P. TRK502X $6,699

2024 Benelli 302S A sporty everyday machine, the friendly and capable 302S is a current favorite among Benelli enthusiasts. M.S.R.P. $4,799

2024 Benelli TNT 135 With its aggressive attitude and generous displacement, this mini moto is sure to put a smile on any rider’s face. M.S.R.P. $3,199

As Keeway America digests its experience of the 110th EICMA show, we will continue to provide the market and Benelli fans with information on the new and exciting products Benelli continues to offer.