Title Sponsorship Includes $166,000 In Rider Bonuses and Contingencies Daytona Beach, Fla. (March 10, 2011) Harley-Davidson Motor Company is pleased to announce that Harley-Davidson Insurance has entered into an agreement with AMA Pro Racing to become the title sponsor of the AMA Pro Flat Track Championship and the official insurance of the series. Beginning with today’s opening round of the 2011 AMA Pro Flat Track season at Daytona International Speedway, the series will be known as the AMA Pro Harley-Davidson Insurance Flat Track Championship. In addition to the title sponsorship, Harley-Davidson Insurance will also provide $100,000 in rider bonus awards for participants in the Grand National Championship, based on final season standings. To be eligible for the bonus award, each Expert level rider must display a Harley-Davidson Insurance logo on his or her riding gear and on their front number plate during all series events. “Harley-Davidson’s history with dirt track racing goes deep into the roots of the sport and we are excited to step up our involvement though this Harley-Davidson Insurance title sponsorship,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “We think the loyalty of flat track fans makes this series the perfect venue for Harley-Davidson Insurance, which is designed exclusively for Harley riders, to reach a large fan base of passionate motorcyclists.” “We’re thrilled to welcome Harley-Davidson Insurance as AMA Pro Flat Track’s new title sponsor, and by extension the entire Harley-Davidson family,” said AMA Pro COO and Managing Member David Atlas. “The company has long played a hugely important role in the history of this sport, and their investment in our 2011 series proves they’ll continue to do so in its very bright future.” In addition to the series title sponsorship, Harley-Davidson Motor Company will separately provide a $66,000 season contingency fund for Twins riders who compete on Harley-Davidson motorcycles in the series’ twelve Twins events. The Twins event contingency will pay out a total of $5,500 in contingency per event to the First through Eighth place positions. For more information on Harley-Davidson Insurance, visit www.h-dinsurance.com. For more information on AMA Pro Racing Flat Track series, visit www.amaproracing.com. Company Background Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit harley-davidson.com. Designed exclusively for Harley-Davidson motorcycle riders, Harley-Davidson Insurance provides great coverage, customer service, and claims assistance including: guaranteed Harley-Davidson replacement parts; $3,000 of accessory coverage included with physical damage insurance; trip interruption coverage and Roadside Assistance; choice in repair shop; a variety of discounts including H.O.G. member discount, paid-in-full discount, homeowners discount, multi-bike discount, and more. More, from a press release issued by AMA Pro Racing: AMA Pro Racing Welcomes Harley-Davidson Insurance as AMA Pro Flat Track Title Sponsor DAYTONA BEACH, FL (March 10, 2011) – AMA Pro Racing is proud to announce that Harley-Davidson Insurance has signed on as title sponsor of the AMA Pro Flat Track Championship as well as the official insurance of the series. As part of the sponsorship agreement, Harley-Davidson Insurance will offer $100,000 in rider bonus awards, which will be paid out to the top twelve riders in final Grand National Championship standings. Beginning with today’s opening round of the 2011 AMA Pro Flat Track season at Daytona International Speedway, the series will be known as the AMA Pro Harley-Davidson Insurance Flat Track Championship. To be eligible for bonus awards, each Expert-level rider must display a Harley-Davidson Insurance logo on his or her riding gear and on their front number-plate during all series events. “We’re thrilled to welcome Harley-Davidson Insurance as AMA Pro Flat Track’s new title sponsor, and by extension the entire Harley-Davidson family,” said AMA Pro COO and Managing Member David Atlas. “The company has long played a hugely important role in the history of this sport, and their investment in our 2011 series proves they’ll continue to do so in its very bright future.” “Harley-Davidson’s history with dirt track racing goes deep into the roots of the sport and we are excited to step up our involvement though this Harley-Davidson Insurance title sponsorship,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “We think the loyalty of flat track fans makes this series the perfect venue for Harley-Davidson Insurance, which is designed exclusively for Harley riders, to reach a large fan base of passionate motorcyclists.” In addition to title sponsorship of the series, Harley-Davidson Motor Company will separately offer $66,000 in contingencies to Twins riders who compete on Harley-Davidson motorcycles in the series’ twelve Twins events, paying out $5,500 per event to the first through eighth-place positions. The breakdown of the Harley-Davidson Insurance $100,000 Grand National Championship points-fund is as follows: Champion: $20,000 2nd: $14,000 3rd: $12,000 4th: $10,000 5th: $9,000 6th: $8,000 7th: $7,000 8th: $6,000 9th: $5,000 10th: $4,000 11th: $3,000 12th: $2,000 For additional information about the AMA Pro Harley-Davidson Insurance Flat Track Championship, visit www.amaproracing.com. For more information about Harley-Davidson Insurance, visit www.h-dinsurance.com.