DENVER, Colo. (April 6, 2012) – M1 PowerSports is excited to announce VICTORY H2O™ as the Official Water of the 2012 Triumph Big Kahuna Triple Crown presented by Dunlop Tire and LeoVince. VICTORY H2O™, produced by Atlanta-based Legendary Liquids, LLC, debuted last year as one of the first water products promoting peak performance and an ultimate hydration experience. Every AMA Pro Road Racing rider that gets to M1 PowerSports’ beach podium at the Triumph Big Kahuna Atlanta, scheduled for April 20-22, 2012 at Braselton, Ga.’s picturesque Road Atlanta, they’ll be greeted by VICTORY H2O™ to get them recharged and ready for their next on-track session. “We’re looking forward to working with Eric Fears and the rest of the VICTORY H2O™ crew,” said Cameron Gray, CEO of M1 PowerSports. “Motorcycle road racing is one of the most physically demanding sports on the planet and I know the AMA Pro Road Racing riders will be ready to down some VICTORY H2O™ when they get to victory lane this year.” Created and co-owned by revered Performance Manager and Georgia Technical Institute alum, Eric Fears, known for personally managing the performance of high-level NFL stars such as Hines Ward and Calvin Johnson, VICTORY H2O is purified by utilizing a specialized multi-stage purification process including Double Pass Reverse Osmosis, Ozone, and UV Light. This ultra-premium alkaline water also contains Proprietary Enhanced Formula that delivers essential minerals and electrolytes for elite hydration and recovery. Identified by its unique packaging and symbolic “V” water drop logo, Victory stands by its 4 Keys to Victory; Superior Quality, Iconic Lifestyle, Community Impact and Initiatives, and Refreshing Experience. VICTORY H2O mission is “To provide an elite hydrating experience that that delivers the winners edge in every drop.” VICTORY H2O is the key component to elite hydration. Peak performance cannot occur without proper hydration. VICTORY H2O is the daily essential for elite performers who are passionate about winning every aspect of life. Whether you are in the gym, on the field, in the boardroom or on the couch, you’ll enjoy VICTORY H2O. Log onto the company’s website ~http://www.victoryh2o.com~ to find participating retailers and to purchase direct. Tickets for the Triumph Big Kahuna Atlanta begin at just $20 and that event is just the first of three M1 PowerSports-promoted events on the 2012 AMA Pro Road Racing calendar which make up the 2012 Triumph Big Kahuna Triple Crown. Get ready for Atlanta’s biggest entertainment experience in years and grab your tickets now at the M1 PowerSports Big Kahuna Atlanta event page, located at ~http://www.m1powersports.com/big-kahuna-atlanta/~. For tickets and information about the Big Kahuna Miami, scheduled for September 21 – 23, 2012 at Homestead-Miami Speedway in Homestead, Fla., visit ~http://www.m1powersports.com/big-kahuna-miami/~. For tickets and information about the Big Kahuna New Orleans, scheduled for October 5 – 7, 2012 as the first professional motorsports event at NOLA Motorsports Park in New Orleans, La., visit ~http://www.m1powersports.com/big-kahuna-new-orleans/~. About VICTORY H2O: VICTORY H2O is a brand privately held and operated through Legendary Liquids, LLC based in Las Vegas, Nevada. Owned and operated by Eric Fears, CEO and NFL Linebacker Keyaron Fox, Chief Impact Officer, VICTORY H2O -complete performance water- purified by utilizing a multi-stage purification process including Double Pass Reverse Osmosis, Ozone, UV Light and its Proprietary Enhanced Formula with emphasis on providing enhanced electrolytes and elite hydration when consumed daily. Victory stands by its 4 Keys to Victory; Superior Quality, Iconic Lifestyle, Community Impact and Initiatives, and Refreshing Experience. VICTORY H2O mission is “To provide an elite hydrating experience that delivers the winner’s edge in every drop.” “When Every Drop Counts…” For more information log on to ~http://www.victoryh2o.com~ About M1 PowerSports, formerly M1 Entertainment: A Denver-based company, M1 PowerSports has been working in motorsports for over 16 years. Originally spawned from Daniels Corporation under the name FAST, the fledgling company was heavily involved in television production for car and motorcycle racing. With the birth of Speedvision, FAST morphed into Race Promotion Management (RPM) and is now operating as M1 PowerSports with many of the same staff still in place. We still sell advertising for Speed, sell merchandise under the brand Moto 1 and promote our own events, keeping us busy year-round! For more information, please call 303-377-3278 or email [email protected].