DUCATI HYPERMOTARD SHOWCASED ON JIMMY KIMMEL LIVE
Ducati Participates in Live Talk Show Segment to Promote CHiPs Film Release
Cupertino, Calif. – Last night Ducati’s Hypermotard motorcycle made an appearance on the U.S. television talk show Jimmy Kimmel Live, as part of promotion for the Italian brand’s participation in the upcoming feature film CHiPs. In the segment, filmed in Los Angeles yesterday, actors Dax Shepard and Michael Peña rode Ducatis into the El Capitan Theater on Hollywood Boulevard to perform a short stunt promoting the upcoming film. The two Ducati Hypermotard’s used were outfitted to resemble the look of California Highway Patrol motorcycles for the Kimmel taping.
The movie, slated to be released in the US and Canada on March 24, 2017 by Warner Bros. Pictures, focuses on two California Highway Patrol police officers, and is a remake of the popular television show. The film was written and directed by Shepard, who also stars alongside Peña as characters Jon Baker and Frank ‘Ponch’ Poncherello, respectively.
Ducati’s Hypermotard appears in the film as a contrast to traditional police motorcycles. The Hypermotard family is Ducati’s interpretation on the supermotard style of motorcycle that are used on alternating types of racing surfaces. With a high, slender tailpiece and narrow sides, the Hypermotard has a dirt bike-inspired aesthetic and was created to be versatile enough for urban commuting, weekend touring or track day excitement.
About Ducati:
Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.
Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: XDiavel, Hypermotard, Monster, Multistrada, Super Sport and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression called “Land of Joy”. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.