This video is presented by Arai Helmet:

From the very beginning helmets have been much more than just a business for Arai. Started from a need for self-protection, evolving into a pursuit of always improving, even if only by small increments. The accumulation of many such small improvements over time can show remarkable results, even beyond our expectations. Learn more at www.araiamericas.com.

About Arai Helmet:
Hirotake Arai created the first helmet in Japan for his own protection, not just for business. To this day, the Arai company is still owned and operated by the Arai family, driven by the same motivation of superior rider protection that drove Hirotake. Comfort, ventilation, aerodynamics, low weight and low noise are just a few of the benefits most riders look for in a helmet, and of course Arai strives to deliver those things. However, Arai has never forgotten the most import function of a helmet – protection – which is why Arai focuses on The Consistent Pursuit of Gains in Protection. See more at www.araiamericas.com