Vortex-EK becomes SBS Distributor

SALT LAKE CITY, UTAH – Vortex-EK North America (Vortex Racing) announced today that it has become a distributor for SBS Brake Pads in North America. The American manufacturer and international brand celebrated its 25-year anniversary in 2020

Leading the charge to distribute SBS Brake Pads is Chris Jensen, the former brand manager for SBS in the U.S. He joined the Vortex-EK team in June of 2020 as director of sales and brand management and brings more than 20 years of motorcycle racing industry experience to the position.

“We are pleased to become an SBS distributor and to have Chris join our team to facilitate the expansion of our growing product offering,” says Matt Griffin, president of Vortex-EK.
“SBS Friction is happy to join forces with Vortex Racing as new distributor for the North American market. Vortex has been SBS partner for many years and we are certain that the SBS brake pads, clutch kits and products in general, fully equipped with indestructible NUCAP NRS bonding and R90 quality certified, can support their position in the American motorcycle aftermarket”, says Christel Munk Pedersen, CSO of SBS Friction A/S.

The SBS line is now available on the Vortex-EK web site at VORTEXRACING.COM.

ABOUT VORTEX-EK NORTH AMERICA: Founded in 1995 by Matt Griffin, Vortex Racing rose to motorcycle racing industry stardom with is lightweight aluminum racing sprockets. By the early 2000s, Griffin expanded Vortex’s product offering to foot controls, levers, fuel caps and other billet aluminum parts and accessories geared toward motorcycle racing. Vortex Racing continued to grow through the 2000s and 2010s until 2017 when it became the sole importer of EK Chain in North America becoming Vortex-EK North America. Vortex-EK’s star continues to rise with the addition of SBS Brake Pads in late 2020. For more information on Vortex-EK, please visit vortexracing.com.