Better serving its valued customers through technology TAMPA BAY/WORLDWIDE (March 10, 2011) Vortex Racing announced today that it has launched a new customer service tool that will change the way people shop on their Web site: Live Help. Gone are the days when you had to pick up the phone and navigate your way through customer service computer prompts to ask a simple question about rear sets, or the like. Now you can do it instantly online. Vortex has staffed motorcycle experts in the fields of dirt, road and stunt bikes to offer well-educated, knowledgeable assistance to online shoppers. This change comes because Vortex founder and president, Matt Griffin, is always looking for ways to better serve Vortex customers through innovation, technology and good, old-fashioned customer service. “The foundation of my business philosophy is providing great customer service always has been and always will. I tell my team every day that we are in the business of making people happy. I want everyone who shops at VortexRacing.com to be psyched when their order arrives on their doorstep. That’s how you create loyalty to your brand and we feel that utilizing technologies like Live Help on our new Web site will create another dimension to that brand loyalty,” says Griffin. Live Help on Vortex Racing is super easy to use. All one has to do is click the green “Live Help” icon on the left-hand side of any page at www.VortexRacing.com to reach a knowledgeable customer service representative in a matter of seconds. “Utilizing Live Help will allow us to assist more customers at once. However, no one should worry should anyone want to hear the voice of a live, customer service rep, all they need to do is call our 800 number,” says Griffin. Since launching the Live Help service on their Web site, Vortex Racing has seen an increase in requests for assistance. Before, if someone had a question, they may have opted not to buy because they didn’t feel like picking up the phone. “Think about it. How many times have you shopped a Web site and then chose not to buy what was in your shopping cart because you weren’t sure you were making the right decision? It happens all the time. We want to take that uncertainty out of the shopping equation and instill confidence in our customers that we are there to assist them in making good shopping decisions. This is particularly important on our site because there is little room for error when ordering parts for your motorcycle,” says Griffin. Vortex’s innovative Live Help service is available to anyone shopping online at www.VortexRacing.com during normal business hours, 9 a.m. to 6 p.m. ET, Monday through Friday. In order to better serve everyone, Vortex is currently seeking bi-lingual customer service representatives in the Tampa Bay area who are very knowledgeable about motorcycles. Motorcycle tech school graduates (such as WyoTech) are encouraged to apply. More consideration will be given to those who are bi-lingual (Spanish, Portuguese and French) and have at least two years of sales experience. Applicants should direct their cover letters and resumes to [email protected]. For more information, please visit www.VortexRacing.com.