MONTEREY, Calif. – WeatherTech, the worldwide leader in aftermarket floor and cargo liners, today became the official and category exclusive sponsor of Mazda Raceway Laguna Seca. This is a new type of sponsorship for the race circuit, which hosts five major race events each year, and track rentals on a near daily basis.
“We are thrilled to welcome WeatherTech to the Mazda Raceway Laguna Seca family,” said Gill Campbell, CEO and general manager of the facility. “The WeatherTech team believes in the all-American values, which aligns perfectly with the track’s roots of being developed on the former Fort Ord military installation.”
For WeatherTech, involvement with Mazda Raceway Laguna Seca is another step in supporting venues that reach a highly-defined target audience. “Our portfolio of automotive accessories, especially our DigitalFit FloorLiners, match perfectly with the interests of the competitors and spectators that attend the great events held at the iconic race track.” David MacNeil, founder and CEO of WeatherTech said.
The Mazda Raceway Laguna Seca 2015 season features the TUDOR United SportsCar Championship (May 1-3); eni FIM Superbike World Championship, GEICO Motorcycle U.S. Round (July 17-19); Monterey Pre-Reunion (Aug. 8-9); Rolex Monterey Motorsports Reunion (Aug. 13-16); Pirelli World Challenge (Sept. 11-13); and Porsche Rennsport Reunion V (Oct. 9-11).
Tickets for the 2015 season go on sale December 3, with eni FIM Superbike World Championship, GEICO Motorcycle U.S. Round tickets becoming available for sale on January, 14. For more information visit MazdaRaceway.com or call 831-242-8200.