FARMINGDALE, NJ January 27, 2011 Bel-Ray Company, Inc., the leading USA-based lubrication manufacturing company, is pleased to announce their strategic partnership with Bridgestone Company Owned Operations, GCR, TDS and White Tire. GCR, a wholly owned subsidiary of Bridgestone, is now a North American distributor for Bel-Ray high performance mining and industrial products and services. “Bel-Ray and GCR have enjoyed a rich history, working in tandem over the years to service shared customers throughout the mining industries,” said Jennifer Liquori, Bel-Ray’s Chief Operating Officer. “The combination of their long standing history of unparalleled service and Bel-Ray’s premier product line is a powerful match. We’re excited to grow our relationship, creating a synergy in the market, which affords our customers a one-stop-shopping approach.” Bel-Ray products will be found at 300+ Bridgestone Company Owned Operations and Tire Centers in the United States and Canada. These centers offer 24-hour-a-day, 7-day-a-week service for trucks and equipment. The Bel-Ray-GCR value proposition and product offering translates to greater up time of equipment, resulting in lower operating costs and more profit to customers. Founded in 1946, Bel-Ray, a privately held, woman owned business, is recognized as a leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries. “Flex Your Production” with Bel-Ray’s superior industrial, powersports and mining lubrication line that delivers top quality Made-in-the-USA products to industrial, powersports and mining customers around the world.