Yamaha Financial Services back on board with Dorna WSBK Organization
Australian motorcycle insurance supplier extends relationship with the MOTUL FIM Superbike World Championship
Yamaha Financial Services is back on board as the event main sponsor of the Australian round of the 2017 MOTUL FIM Superbike World Championship, continuing its partnership with Dorna WSBK Organization (DWO) and the Phillip Island Grand Prix Circuit and for another year.
To be held on the 24th to the 26th of February at the world’s motorcycling mecca- the exhilarating Phillip Island Circuit- the specialist motorcycle finance and insurance company has taken a naming rights position with the event, which will be called the Yamaha Finance Round of the 2017 MOTUL FIM Superbike World Championship.
An event favourite for motorcycle fans across Australia and NZ, and television fans across the globe, the Phillip Island season-opener is always eagerly anticipated, as the worlds fastest production motorcycle manufacturers launch their 2017 campaigns, rider line-ups, race machines and new liveries.
“Yamaha Finance and Insurance is delighted to be partnering the Phillip Island Circuit and DWO for a second time in support of the 2017 Australian round of the MOTUL FIM World Superbike Championship,” said Brad Ryan, Managing Director of Yamaha Financial Services Australia. “As our business expands so does our support of grass roots motorcycling. The terrific feedback we received from our dealer partners, the public and our loyal customers left us in no doubt that we should sponsor WorldSBK again if the opportunity arose.”
“We are pleased to continue our partnership with Yamaha Financial Services in WorldSBK,” added Marc Saurina, Commercial and Marketing Director of WorldSBK. “The exposure offered by the Championship and the impressive reputation WorldSBK has in Australia provides the perfect opportunity for Yamaha Financial Services to engage directly with their customers in the local insurance market. DWO is thrilled to continue this partnership and we look forward to a prosperous future together.”
Speaking about their involvement in motorcycling in Australia, Brad Ryan the Managing Director of Yamaha Financial Services Australia further offered, “This sponsorship caps off a huge range of racing and event sponsorships over the last 12 months, including MX Nationals, Aus-X Open, ASBK, and both Factory and Privateer Racing Teams. We think, as the only specialist captive Motorcycle Finance and Insurance company in Australia, it’s our job to give back. We believe this high level of involvement helps us understand our customers better, but is also a way to show our support of the wider industry. We encourage everyone to get behind this great event, and Make Your Dreams a Reality!”
Even five months out the event is shaping up as a winner, with the Pata Yamaha Official WorldSBK Team picking up Dutch hotshot Michael van der Mark, to join British rider Alex Lowes in 2017 on the Yamaha YZF R1’s.
“We are well underway with planning for 2017 and the backing of Yamaha Financial Services is integral to the event’s success,” said Fergus Cameron, Managing Director of the Phillip Island Circuit. “Yamaha has been a strong WorldSBK supporter over many years and we are thrilled to have them back on board. Their partnership gives us added funds to ensure the Yamaha Finance Round caters for the entertainment needs of all our fans.”
Tickets for the Yamaha Finance Round of the 2017 MOTUL FIM Superbike World Championship at Australia’s Phillip Island go on general sale next week at WorldSBK.com.au.