A story in the August 14 edition of Japan’s Yomiuri Shimbun newspaper quoted Yamaha Motor Co. President Toru Hasegawa as saying “There had been a trend in the company in which it was believed that making a quality product was more important than making a profit. But now, we have changed our strategy into one thoroughly pursuing profits.”

The article also reported that Yamaha earns over 75 percent of its revenue from export markets.