— Premium Website Experience Highlights the Advantages of Electric Motorcycles — SANTA CRUZ, Calif., (Feb. 5, 2013) Zero Motorcycles, the global leader in the electric motorcycle industry, today announced the launch of a brand new website as its 2013 lineup arrives in dealerships. The premium site delivers a host of great information on Zero’s cutting-edge technology and includes an abundance of high-end new multimedia. Whether interested to learn more about electric powertrain technology, a fan of the brand or simply intrigued to watch Zero Motorcycles customer videos, the site will capture viewers attention and is guaranteed to entertain. Among the new videos are the first ever taken of the new 2013 electric motorcycle lineup in action, and in case viewers would like to actually hear the unique sound of the motorcycles, the videos are available with or without music. In a separate “customer video” gallery viewers can watch customers ride and speak about their personal experiences of owning their Zero. Some videos even feature models from as early as 2008. In addition, the site contains a wide variety of beautiful photography. “Much like our new 2013 model line, Zero Motorcycles’ new website offers consumers a high-end experience that serves up great content through a clean and minimalist design,” said Chris Heimbuck, Director of Marketing for Zero Motorcycles. “We invite everyone to visit us online to learn more about the 2013 motorcycles, enjoy all the new photos and videos and schedule a demo ride on a new 2013 Zero with their nearest dealer.” As Zero now has dealers around the world, the new site offers local versions with regional pricing, languages and information for eight countries. The website includes newly released detailed specifications for each model, as well as an abundance of information on what it really means to ride an electric motorcycle. The aptly named “going electric” section of the site is derived from Zero’s popular brochure that carries the same name. It presents the economics of ownership, advantages of electric and introduces the “four factors” that impact range. For consumers ready to take the next step, the site encourages interested riders to schedule a demo or even request a price quote from their local dealer. Many of the first models hitting dealerships will be quickly snapped up or are already slated to go to those who have pre-ordered. North American shipments began in January, while Europe will be receiving the new lineup in February. Zero Motorcycles’ new website can be found at www.zeromotorcycles.com.