ZERO MOTORCYCLES ANNOUNCES PERMANENT PRICE REDUCTION ACROSS ALL 2023 AND 2022 MODELS

All MY23 and MY22 Models, including those in dealer inventories, now available at reduced MSRPs offering riders savings of up to $4,500 on certain models.

SANTA CRUZ, Calif., (October 3, 2023) – Zero Motorcycles, the worldwide leader in electric motorcycles and powertrains, today announced a permanent reduction in the Manufacturer Suggested Retail Price (MSRP) across all MY23 and MY22 units sold in North America. The new pricing applies to all remaining inventories and brings electric motorcycles within reach to more riders than ever before.

“This MSRP reduction is another example of how Zero Motorcycles continues to lead the charge,” said Mike Cunningham, Zero Motorcycles VP of Sales. “It enables Zero to leverage its scale and manufacturing efficiency to make EV motorcycles accessible to a greater number of riders as demand increases and the industry continues to evolve.”

A detailed list of the updated MSRPs is available below. All reduced MSRPs will be published on the Zero Motorcycles website and in other publications.

MY23 MSRP Price Reductions:

(Model Year – Model – Amount of Reduction – MSRP after Reduction)

2023 23MY FX NA Integrated ZF7.2 Black-Gray $1,000 $11,995

2023 23MY FXE NA Integrated ZF7.2 Jet Black-Gray $1,000 $11,995

2023 23MY FST Adventure DSR/X NA ZF17.3 $4,500 $19,995

2023 23MY FST Street SR/F NA ZF17.3 Jet Black-Gold $4,000 $19,795

2023 23MY FST Street SR/S NA ZF17.3 Asphalt-Cyan $4,000 $19,995

2023 23MY FST Street SR NA ZF15.6+ Thermal-Black $3,000 $16,995

2023 23MY SDS DS NA ZF7.2 Quicksand $1,250 $11,745

2023 23MY SDS S NA ZF7.2 Twilight $1,250 $11,745

2023 23MY SDS DSR NA ZF14.4 Black $3,000 $14,995

MY22 MSRP Price Reductions:

(Model Year – Model – Amount of Reduction – MSRP after Reduction)

2022 22MY FX NA Integrated ZF7.2 Dune $1,000 $10,995

2022 22MY FXE NA Integrated ZX7.2 $1,000 $11,195

2022 22MY SR/F NA ZF15.6+ Red-Coral Premium $4,000 $18,195

2022 22MY SR/S NA ZF15.6+ Aileron-Black Premium $4,000 $18,695

2022 22MY SR NA ZF14.4+ Graphite-Red $3,000 $15,595

2022 22MY S NA ZF7.2 Twilight $1,250 $10,345

2022 22MY DS NA ZF72 Quicksand $1,250 $10,345

2022 22MY DSR NA ZF14.4 Black $3,000 $13,195

Zero Motorcycles, founded in 2006, operates in over 40 countries and has 9 full-sized consumer models built on three distinct platforms for both street and dual-sport use. Zero is proud to be the choice of tens-of-thousands of riders and hundreds of fleets and agency fleet operators worldwide.

To locate your nearest authorized Zero Motorcycles Dealership and to schedule a test ride, go to www.zeromotorcycles.com/dealer-locator.